Digital Marketing Advanced Apprenticeship

Who is this Apprenticeship for?
Subject to the eligibility & suitability criteria of NowSkills, this apprenticeship is for new apprentices to the workplace, existing employees new to the role, or existing employees who have no formal qualifications related to the role.

Suggested job roles are: Social Media Assistant, SEO Assistant, Email Campaign Assistant, Online Marketing Coordinator, eCommerce Assistant, Mobile Marketing Assistant.

What does this Apprenticeship entail?
Developed by an IT specialist provider, working in partnership with employers in the IT industry across the North of England, the NowSkills Social Media & Digital Marketing Advanced Apprenticeship includes a mix of on and off-the-job training, which is designed to develop an apprentice’s IT skills and knowledge, and meet the skills needs of local employers.

This NowSkills apprenticeship is made to fit around an apprentice’s skills and areas for development. It’s not just about gaining the industry-recognised qualifications (although these are hugely important and valuable!) but it’s also about developing an apprentice’s real-life work skills. Moreover it is structured to fit around employer demands and can be tailored, in areas, to meet specific employer requirements.

NowSkills has developed this apprenticeship based on the nationally-recognised Social Media and Digital Marketing framework, which has been outlined by employers in the industry (such as Google, Contentive and Livity) and the sector skills council for business, Skills CFA.

Because the NowSkills Apprenticeship is based on a national framework, it attracts funding from the UK Government to contribute towards the training.

Included Government-funded qualifications delivered by NowSkills exclusively in the North of England:

Level 3 City & Guilds Diploma in Digital Marketing
This qualification certifies that an apprentice has competence, knowledge and understanding in Digital Marketing. The majority of this qualification will be delivered in the workplace.

On achieving this qualification an apprentice will have shown competence, knowledge and understanding of:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Types of online advertising/email marketing
  • Viral marketing
  • Online PR
  • Affiliate marketing
  • Social media as a digital marketing tool
  • Legal, regulatory and ethical requirements in sales and marketing
  • Digital marketing metrics and analytics
  • Search engine marketing (SEO & PPC)
  • Content marketing
  • Brand development

This Diploma in Digital Marketing also covers the use of Social Media as a marketing tool, however if the role is solely Social Media-orientated, then an apprentice should complete the following qualification instead of the Diploma in Digital Marketing:

Level 3 City & Guilds Diploma in Social Media for Business
Based on a similar structure to the Diploma in Social Media for Business, this diploma will certify that an apprentice has competence and knowledge in:

  • Principles of social media within a business
  • Principles of keywords and optimisation
  • Contact management
  • Social media advertising and promotion

Level 2 Functional Skills in English, Mathematics, & ICT

Personal Learning & Thinking Skills and Employee Rights & Responsibilities

Potential apprentices: Please visit the apprentice section of our website or give us a call/email if you’re interested in this apprenticeship, to find out more about the benefits of being a NowSkills apprentice, potential earnings, how the course is structured and availability.

Prospective employers: Please contact us (or request a call back) today to find out more about the benefits that a NowSkills apprentice can bring to your organisation, potential ROI, how the course is structured, availability and much more! Alternatively visit the employer section of our website to find out more.