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Digital Marketer Role Profile
Typical Job Roles
Entry Requirements
IT Apprenticeships Level
Technical Competencies
- Written communication: applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
- Research: analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service: response efficiently to enquiries using online and social media platforms
- Problem-solving: applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools
- Implementation: builds and implements digital campaigns across a variety of digital media platforms
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Uses digital tools effectively
- Digital analytics: measures and evaluates the success of digital marketing activities
- Interprets and follows:
− latest developments in digital media technologies and trends
− marketing briefs and plans
− company defined ‘customer standards’ or industry good practice for marketing
− company, team or client approaches to continuous integration - Can operate effectively in their own businesses, their customers’ and the industry’s environments
Technical Knowledge and Understanding
- Understands the principles of coding
- Understands and can apply basic marketing principles
- Also, Understands and can apply the customer lifecycle
- Also, Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
- Also, Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
- Understands the similarities and also the differences, including positives and negatives, of all the major digital and social media platforms
- Also, Understands and responds to the business environment and business issues related to digital marketing and customer needs
- Additionally, Understands and follows digital etiquette
- Understands how digital platforms integrate with to the working environment
- Also, Understands and follows the required security levels necessary to protect data across digital and social media platforms
Underpinning Skills, Attitudes and Behaviours
- Logical and also creative thinking skills
Analytical and problem-solving skills - Also, Ability to work independently and also to take responsibility
- Can use own initiative
- A thorough and organised approach
- Also, Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Additionally, Maintain productive, professional and also secure working environment
Qualifications
The knowledge modules are summarised below and also further details are available in the occupational brief available from the Tech Partnership at: www.thetechpartnership.com/apprenticeship/digitalmarketer
Knowledge Modules
|
Vendor or Professional Qualifications
|
Knowledge Module 1: Principles of Coding
(for level 3 Digital Marketer Apprenticeship) |
MTA HTML 5 CIW – Site Development Associate |
Knowledge Module 2: Marketing Principles
(for Level 3 Digital Marketer) |
Google SquaredCIM (CIM level 4 award in Digital Marketing) Dot Native Also, CIW – Internet Business Associate |
Knowledge Module 3: Digital Marketing Business Principle
(for level 3 Digital Marketer Apprenticeship) |
Google Analytics IQCIM (CIM level 4 award in Digital Marketing) CIW – Data Analytics Also, CIW – Social Media Dot Native Google Squared |