Written communication – applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication, further building academic knowledge 

Research – understanding through modules, analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns

Technologies – recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives and audience satisfaction  

Data – reviews, monitors and analyses online activity and provides recommendations and insights to others

Customer service – response efficiently to enquiries using online and social media platforms

Problem-solving – applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms

Analysis – advanced understanding of creating basic analytical dashboards using appropriate digital tools

Implementation – builds and implements digital campaigns across a variety of digital media platforms with work-based projects

Applies at least two of the following specialist areas – search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps, Pay-Per-Click, and uses social media tools effectively

Digital analytics – measures and evaluates the success of digital marketing activities

Interprets and follows –

− latest developments in digital media technologies and trends using social media tools

− skills in communication 

− marketing briefs and plans
− company defined ‘customer standards’ or industry good practices for marketing
− company, team or client approaches to continuous integration
− Can operate effectively in their own businesses, their customers and the industry’s environments