High Search Engine Ranking Optimisation
How to rank high in search engines – If you are here then most probably the question in your mind is “How to rank high in SERP?” So get all geared up to achieve top ranking on search engines like Google, Bing, and Yahoo etc. Just go ahead and read the top 5 tips and tricks to do so. The major trick is to do the right thing at the right time.
This blog will tell you the right techniques to help you increase your website traffic and conversion rate. The basic foundation to do so is to understand and meet the requirements of your readers or target audience. Maybe right now there are hundreds of netizens looking for your website to get started and rank high by following these easy tricks.
How to rank high in search engines without paying?
Let’s check out the secret tips that some digital marketing companies might not want you to know?
Optimize your Meta Title | Tip 1
Your blog post meta title is the anchor text that the visitors first see in the search result pages. Make sure you add the main keyword to it.
Use more targeted keywords which resemble user’s search pattern. For example: if you have to write an article on “Top rank in Google search” then consider “How to get top rank in Google search” as your main keyword.
Note: You can get keywords ideas from conventional Google Suggest or an automated online tool named UberSuggest.
To increase the click-through rate (CTR), use psychological words like “updated”, “complete user guide” “top 10 solutions”, “step by step guide” etc. Use of these keywords increases CTR resulting in a significant boost in your SERP ranking.
Keep your title short and crisp (approximately 59-62 characters) to rank high in SERP.
Add Keywords to Article & Multimedia | Tip 2
You should target your keywords in the content as well as to the alt tag of the images to get top rank in Google search.
Word of Caution: Use the keywords which have a similar meaning to the targeted keyword so that the article does not look stuffed with the focused keywords. This has to be taken really good care of as the search engine crawlers can detect keyword stuffing.
To avoid stuffing, target the focused keyword approximately 2-2.3% of the total wording. In other words, the keyword density of your primary keyword must be 2-2.3% preferably.
Note: You can check your keyword density from free online keyword density checker tools provided by brands like SmallSEOTools, SEOBook, SEOReviewTools etc.
Target the primary keyword in first 100 words and conclusion of your blog/article.
Another way to the rank of SERP is via image search. Try to use alt tags that indicate the meaning of the image to the crawler. In addition to this, try optimizing the name of the image to something which is related to your article.
Note: Use compressed/small sized .png images. You can compress images at free online websites like www.compresspng.com
Internal Linking | Tip 3
One of the safest ways to get backlinks from a website is internal linking to your own site. This can help the users to reach to old and useful posts as well as the crawler to navigate from page to page of your website.
Try linking your current post to the related posts of your own website.
Word of Caution: Do not get internal links from the irrelevant pages as this might cause in loss of ranking. For example, do not link an SEO related post to an IT training post.
Also, do not suddenly increase the number of internal links of your website.
Social Media Share | Tip 4
After applying the above-mentioned tricks to your post, you should now do some off-page activities to drive traffic to your post & rank high in SERP.
Though social media shares are always a controversial factor in boosting your SERP rankings, they surely help you increase the ranking. The more the number of social media shares, the more will be the referral traffic for your post which results in higher page authority and finally top ranking.
Share your posts on as many social media platforms as you can. You should share your articles on the websites which have a higher number of active users. Some example of these social platforms are Facebook, Twitter, LinkedIn, Pinterest, Quora, YouTube, Slideshare, Reddit, Google+ and much more.
Also, do social bookmarking for your blog on all the high authority social bookmarking websites. For example StumbleUpon, Tumblr, Digg, DoSplash and many more.
Note: Promoting your blog on a high domain authority website is the key to get a higher ranking, so it is suggested that you share the article on only reputable websites.
Guest Blogging & Blog Commenting | Tip 5
Try posting guest posts on other high authority websites to highlight related posts of yours which are in the same context. Having a backlink from the guest post (done at the high DA website) to your website can increase the traffic as well as boost your ranking and SERP visibility.
Word of Caution: Avoid guest posting/blogging at a low DA or spammy website as this might have adverse effects on your blog post.
You can leave comments about your article on other website posts which share the information relevant to yours. Avoid commenting on spammy websites.
Always comment on blogs that are relevant to your niche. Blog commenting on other sites which rank high on SERP will result in more traffic.
If you get a dofollow backlink to your web post, then this will result in the quick indexing of your fresh posted article.
Take jot down a list of top 5 posts that are ranking on SERP for your focused keywords. Check if those pages allow commenting, they are related to your topic and they still have new comments being posted. Now, all you have to do is write a meaningful & informative comment on those ranking blog posts and leave the link of your post. As a result of this, your webpage will be indexed faster and you will also get more referral traffic from those websites.
So now you know top 5 secret and quick tricks & tips to rank high in SERP. Follow these tips and get going and see your rank on number 1 position on the search engine result page. Please share your views or comments on the comment section.
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