Multi Channel Marketer

As of 11.12.23 the Multi Channel Marketer L3 Apprenticeship replaced the Digital Marketer L3.


Multi-Channel Marketer with Artificial Intelligence

Level 3 Apprenticeship

Searching for a Multi-Channel Marketer apprenticeship that gives you more? Learn how to use the latest tools and key principles, including AI bots, all the leading social media platforms, marketing analytics, app integrations, SEO, PPC, content marketing, lead generation and much, much more.

Funding band – £11,000  | Duration – 16 months

This cost is paid by the employer, for SMEs there is up to 100% funding available. For Levy employers, you can find out more here. Apprentices will not contribute to this.

Digital tools you will use

We are proud to work with:

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Multi-Channel Marketer Masterclass Modules:

As well as learning all of the above using leading VLE platforms, apprentices will attend a series of Masterclass modules, delivered live virtual by our expert tutor team.

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Interested in this Multi-Channel Marketer apprenticeship? 

Artificial Intelligence for Multi-Channel Marketers


Artificial Intelligence (AI) is an in-demand innovation that can help supercharge your multi-channel marketing and carry out tasks better, or more quickly than humans. From a strategic viewpoint AI can make marketing strategy more efficient by targeting the right customers in the right way. In terms of content creation, AI can create written and image content that converts, with text drawn from a networked analytics web.

The NowSkills Level 3 Multi-Channel Marketing apprenticeship explores the possibilities of AI for a marketer, with hands on introductions to leading AI platforms and user cases that can make a real-world impact with their employers and to close any digital skills gaps.

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Flexible, blended learning:

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Employer-led and flexible, with no two apprenticeship journeys ever the same. We use a blended approach using the best live online and physical classroom teaching experiences supported with the latest self-paced e-learning. Our monthly 1:1 teaching sessions are flexible, delivered live online or in person, depending on what your organisation needs.

We include additional Social Enrichment Sessions and celebrated speakers join us monthly on NowSkills Insights. Your apprentices also have the opportunity to achieve industry recognised certifications, beyond the scope of the apprenticeship.

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More course details:

The Multi-Channel Marketing apprenticeship provides a pathway for individuals who thrive in the realm of digital marketing, design, and technology. If you find joy in unleashing creativity, collaborating within a team, and harnessing the power of digital tools, this apprenticeship could be your gateway to a fulfilling career in marketing. Over the course of 12-15 months, you’ll acquire essential skills, gain valuable industry experience, and prepare yourself for roles such as Digital Marketing Assistant, SEO Executive, and more.

Technical skills, knowledge and behaviours you will gain:

Our partners & accreditations:

Future roles as a Multi-Channel Marketer apprentice:

Tutor 1:1s

These take place monthly, either at the workplace or live online with the tutor. 

+ Teaching delivery sessions, in areas of training need to be agreed upon with the tutor

+ Professional Development Reviews (PDRs), which employers must partake in

+ Updating of the Professional Development Plan (PDP)

+ Provision of ongoing career education, information, advice & guidance (CEIAG)

+ Feedback on an apprentice’s work from a skills coach 

+ English, maths, and wider digital relevant skills development

In addition to tutor 1:1s, all apprentices and employers must also partake in a monthly Professional Development Review (PDR): 

+ A meaningful discussion about the apprentice’s achievements 

+ Identifying areas for improvement, and agreeing on a consequent target plan 

+ Looking at progress made to date 

Support in understanding and applying:

+ Safeguarding; fundamental British values; health, safety, & wellbeing; and equality, diversity, and inclusion

Ongoing professional development


Apprentices will be guided by a NowSkills tutor and their workplace supervisor/mentor throughout the Multi-Channel Marketer apprenticeship delivery. For a level 3 apprentice, this must equate to 20% of their working week they aren’t attending training in the centre, and will likely consist of:

+ Mentoring sessions with the nominated suitable employer mentor

+ Training in the workplace, relevant to the standard

+ Producing/collating evidence for the apprentice’s summative portfolio

+ Work shadowing

+ Industry visits

+ Attendance at competitions

+ Online learning

+ Studying or researching and teaching delivery 

Gateway to EPA

This is the period in which the apprentice crosses the threshold phase, from learning and formative assessment period to the end-point assessment phase. This decision will be made by the employer, training provider, and apprentice based on the apprentice’s progress.


To move onto the end-point assessment phase, it is essential to have passed all the knowledge modules and to provide a portfolio of work. For the Multi Channel Marketer Level 3 Apprenticeship, the EPA is made up of the following:


 – Project report with presentation and questioning
 – Interview underpinned by portfolio of evidence

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What will this apprenticeship cost me?
As an apprentice, this apprenticeship will cost you nothing, there are no student fees. As an employer, the apprenticeship can be fully fundable depending if you are a Levy or SME organisation.
How long does this apprenticeship last?
The Level 3 Multi-Channel Marketer Apprenticeship has a duration of 12-15 months - by the end of this you will receive your qualification.
What happens at the end of the apprenticeship?
Once you have finished your apprenticeship, a lot of our employers are keen to progress into a permanent role, or you may choose to continue learning and enrol in a higher apprenticeship.
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