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Searching for a Marketing apprenticeship that gives you more?
Learn how to use the latest tools and key principles, including AI bots, all the leading social media platforms, marketing analytics, app integrations, SEO, PPC, content marketing, lead generation and much, much more.
Duration: 16 months
Funding band: £11,000
The employer pays this cost, for SMEs, there is up to 100% funding available. For Levy employers, you can find out more here. Apprentices will not contribute to this.
We are proud to work with:
As well as learning all of the above using leading VLE platforms, apprentices will attend a series of Masterclass modules, delivered live virtual by our expert tutor team.
Duration | 4 Days
+ Safeguarding & Prevent Duty awareness
+ Health, Safety & Wellbeing in the workplace
+ Team roles & Motivation
+ Communication & Functional skills
+ Business Etiquette
+ Equality, Diversity & Inclusion
+ British Values
+ Mental health & Personal resilience
+ Developing your professionalism
Duration | 4 Days
+ IT in business & Digital Careers
+ Internet Communication
+ Multimedia on the Web / Web Browsing
+ Internet Technology & Databases
+ Web Search Engines
+ Business Email
+ Personal Information management
+ Protecting your Organisation Online
+ Tools for Business & IT Project Management
Duration | 4 Days
+ Logic in Coding
+ Common Languages CSS, HTML, Java, and PHP and delve into practicing HTML and CSS
+ Compatibility of Code Consistency in the Design Code, Web Content Accessibility Guidelines (WCAG)
+ Hardware and Software components of the web
+ Web Technology
+ Internet Protocols
+ Search Engines
Duration | 4 Days
+ Planning: Research, Plan, Execute and Review a Digital Marketing Strategy
+ Communication & Customer Service
+ Research & Interpretation
+ Tools and Techniques for Marketing
+ Technologies, Digital Tools, Implementation, and Operating Effectively.
+ Portfolio Development
+ Problem-solving, Specialist Areas Data, and Digital Analytics.
+ Portfolio Case Study: Finalise at least one piece of portfolio evidence (case study)
Duration | 4 Days
+ JSearch engine marketing/optimisation:
+ Pay Per Click, Web Analytics, and Metrics
+ Content creation / Tools / Posting
+ Information security, organisational policies, threats to digital information, protection data, cybersecurity, cybercrime
+ Data Protection
+ Act/GDPR
+ Audience & competition
+ Google Analytics,
+ Awario, Social Insider, competitor analysis, and social listening
Duration | 4 Days
+ The Customer Journey & Their Experience
+ Audience Segmentation
+ Manage External Expectations Professionally
+ Digital & Offline Touchpoints
+ Customer Personas
+ Sales Funnels
+ Marketing Methods, Principles, and Practices
+ Communication & Copywriting
+ How to adapt communication styles for stakeholders
+ Campaign Implementation, Management and ROI
Artificial Intelligence (AI) is an in-demand innovation that can help supercharge your multi-channel marketing and carry out tasks better, or more quickly than humans. From a strategic viewpoint AI can make marketing strategy more efficient by targeting the right customers in the right way. In terms of content creation, AI can create written and image content that converts, with text drawn from a networked analytics web.
The NowSkills Level 3 Multi-Channel Marketing apprenticeship explores the possibilities of AI for a marketer, with hands on introductions to leading AI platforms and user cases that can make a real-world impact with their employers and to close any digital skills gaps.
Employer-led and flexible, with no two apprenticeship journeys ever the same. We use a blended approach using the best live online and physical classroom teaching experiences supported with the latest self-paced e-learning. Our monthly 1:1 teaching sessions are flexible, delivered live online or in person, depending on what your organisation needs.
We include additional Social Enrichment Sessions and celebrated speakers join us monthly on NowSkills Insights. Your apprentices also have the opportunity to achieve industry recognised certifications, beyond the scope of the apprenticeship.
The Multi-Channel Marketer apprenticeship provides a pathway for individuals who thrive in the realm of digital marketing, design, and technology. If you find joy in unleashing creativity, collaborating within a team, and harnessing the power of digital tools, this apprenticeship could be your gateway to a fulfilling career in marketing. Over the course of 12-16 months, you’ll acquire essential skills, gain valuable industry experience, and prepare yourself for roles such as Digital Marketing Assistant, SEO Executive, and more.
K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.
K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.
K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
K4: What a marketing plan is, how it is built and its purpose.
K5: The importance of competitor analysis and how to undertake it.
K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.
K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.
K8: Current and emerging technologies, software and systems which impact on marketing.
K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.
K10: Principles of conducting marketing communications in an ethical and diverse manner.
K11: How internal stakeholders work to support the delivery of all marketing campaigns.
K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.
K13: How to brief and manage external marketing suppliers.
K14: Adapt communications for appropriate stakeholders and internal audiences.
K15: The principles of content marketing, and content creation.
K16: Budget management and how to measure return on investment (ROI).
K17: The metrics for the delivery and evaluation of marketing activity
K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.
K19: The campaign management process including research, planning, budgeting, implementation, and delivery.
K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.
K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.
K22: The impact marketing has on the level of customer service or the customer experience, including community management channels
K23: Quality management and the maintenance of online and offline assets.
S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
S4: Use research/survey software to gather audience insight and/or evaluation to support the project.
S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
S8: Use software to design and create marketing assets to meet the technical specification.
S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
S11: Use a website content management system to publish text, images, and video/animated content.
S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
S14: Identify and use data and technologies to achieve marketing objectives.
S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.
S16: Review campaigns regularly to ensure effectiveness, to optimise the results.
S17: Measure and evaluate campaign delivery to identify areas for improvement.
S18: Use data analysis tools to record, interpret and analyse customer or campaign data.
B1: Has accountability and ownership of their tasks and workload.
B2: Takes responsibility, shows initiative and is organised.
B3: Works flexibly and adapts to circumstances.
B4: Works collaboratively with others across the organisation and external stakeholders.
B5: Seeks learning opportunities and continuous professional development.
B6: Acts in a professional manner with integrity and confidentiality.
Apprentices must have:
(Entry requirements vary depending on the employer’s requirements.)
+ The right to work in the UK
+ Lived in the UK continuously for the past 3 years
+ GCSE English and maths minimum requirement at grade 4 or above (or equivalent)
+ Apprentices that don’t have GCSE English and maths at the required level undertake mandatory Functional Skills as part of the apprenticeship to achieve Level 2 prior to End Point Assessment – this is at the cost of the employer
There are no mandatory exams included in the Multi-Channel Marketer Apprenticeship.
Multi-Channel Marketer Qualification Level 3 (awarded by the Institute for Apprenticeships & Technical Education)
Our partners & accreditations:
These take place monthly, either at the workplace or live online with the tutor.
+ Teaching delivery sessions, in areas of training need to be agreed upon with the tutor
+ Professional Development Reviews (PDRs), which employers must partake in
+ Updating of the Professional Development Plan (PDP)
+ Provision of ongoing career education, information, advice & guidance (CEIAG)
+ Feedback on an apprentice’s work from a skills coach
+ English, maths, and wider digital relevant skills development
In addition to tutor 1:1s, all apprentices and employers must also partake in a monthly Professional Development Review (PDR):
+ A meaningful discussion about the apprentice’s achievements
+ Identifying areas for improvement, and agreeing on a consequent target plan
+ Looking at progress made to date
Support in understanding and applying:
+ Safeguarding; fundamental British values; health, safety, & wellbeing; and equality, diversity, and inclusion
Apprentices will be guided by a NowSkills tutor and their workplace supervisor/mentor throughout the Multi-Channel Marketer apprenticeship delivery. For a level 3 apprentice, this must equate to 20% of their working week they aren’t attending training in the centre, and will likely consist of:
+ Mentoring sessions with the nominated suitable employer mentor
+ Training in the workplace, relevant to the standard
+ Producing/collating evidence for the apprentice’s summative portfolio
+ Work shadowing
+ Industry visits
+ Attendance at competitions
+ Online learning
+ Studying or researching and teaching delivery
– Project report with presentation and questioning
– Interview underpinned by portfolio of evidence
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