Top 5 Digital Marketing Tools


Top 5 Digital Marketing Tools

Digital Marketing Tools benefits everyone. Business is a tricky thing. There are so many aspects that one needs to learn. How to run a business, the customer base, operations logistics and a lot more. One of the prime factors is digital marketing. Digital is how one can describe the 21st century. With everything going online, the best way to market the business is through the digital medium. It helps to get words across to many people without much physical effort.

Digital marketing is an art. It requires practice and constant learning about new places and platforms where marketing can take place. Given that we live in a digital world, finding platforms that can be used as mediums to market is easy. The actual issue comes with the “How”. How the said platform or medium helps one to achieve the number of eyeballs that they want. How to make sure that the target audience gets the message.

These factors change with every platform. Each business also has a unique selling point and the whole objective of digital marketing is that the unique selling point reaches the people who might be interested in it. There are so many platforms on which digital marketing can be done.

So, how does one go about learning about these platforms? There are many tools and training which can be used to understand and experience completely how digital marketing works. Given the fact that it is an evolving process, there will always be something new in this field. Such training provides one with tips on how to deal with everything by literally throwing them into the deep end.

This training can be done on tools or platforms such as LinkedIn, Instagram, Facebook, YouTube, E-mail marketing and article writing.


This is one of the foremost platforms for people looking for better job prospects. People flock to this site to know more about emerging industries and businesses. That is what makes this a perfect place to understand how to market one’s business. Understanding what sets the business apart and using that as a strength to go about marketing it is one of the strategies which can be adopted here.


People are connected in this day and age through social media. These platforms are the biggest social media tools that are available out there. They have become so attractive that the number of people who are using these tools is only increasing. To know the customer base of any business, there is no better platform. One can even test their product or service and do a dry run of their business before going all out and spending money on the venture. Marketing here brings one proof of concept to back their business in front of investors and venture capitalists.


This is a platform that has gained a lot of momentum in the last decade. We can see artists and emerging influencers at such a high pace, that each company in the world wants in on the action. Creativity now has to join marketing. Working with creators is one of the fastest ways of getting the message across to the people about the business that one is running. Making it fun and innovative will make sure that it goes “viral” and increases the people involved in the business. This is a great platform for this kind of digital marketing.

Email Marketing

This form of marketing has been going on for a while now. E-mails have become the most formal way of communicating for almost 20 years now. Marketing here can be a tricky task, but if done well, it can be a boon. This marketing helps in figuring out how many people actually respond to your business and take it seriously. The flip side of a business as well, such as the people who are not customers but can help increase the efficiency of the business, can be taken care of through E-mail marketing.

Article writing

Articles are all around. On every site, every webpage and at every corner of newspapers. The reach of articles is extraordinary. If this medium is handled well, the scope is limitless. The age range of one’s target audience can be known through article writing. The only hiccup is writing the article itself, which may prove to be a tough job.

These 5 tools for training are some of many. They are the ones which will get the business the most amount of people to cater to, and that is never a bad thing for a business. Getting the Best Digital Marketing requires huge amounts of training. These platforms can provide that and much more to any person learning the ropes of this world.

At NowSkills

We specialise in digital marketing tools and provide Digital Apprenticeships and all things digital, so register today and start your digital apprenticeship journey!

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