Content Creator with Artificial Intelligence Tools
Level 3 Apprenticeship
Funding band: £10,000
Duration: 16 months
Delivery Style: 1:1 In person and online, Live virtual classrooms, 247 on demand learning resources
The employer is responsible for covering this cost. SMEs may be eligible for up to 100% funding. For Levy employers, additional information is available here. Apprentices are not required to contribute toward these expenses.


Searching for a Content Creator apprenticeship that gives you more?
Our Content Creator Level 3 apprenticeship equips learners with skills to create engaging, high quality content across leading social media platforms, utilising the latest tools in video production, graphic design, content strategy, and much more.

Content Creator with AI Masterclass Modules:
As well as learning all of the above using leading VLE platforms, apprentices will attend a series of Masterclass modules, delivered live virtual by our expert tutor team.
Duration | 4 Days
- Workplace Essentials: Safeguarding & Prevent Duty, Health, Safety & Wellbeing, Equality, Diversity & Inclusion, British Values, Business Etiquette, Professionalism, Team Roles & Motivation
- Communication & Skills Development: Functional skills, mental health & resilience, networking, digital adoption
- Digital Careers: Industry roles, future-proofing careers, behaviours & standards expecte
- Web & Internet Technologies: Modern web technologies, social networking, internet infrastructure, DNS, emails, cloud computing
- Programming & Databases: Intro to programming languages (C, Java, Python, etc.), data modelling, SQL
- AI & Cybersecurity: Emerging AI tools, cybersecurity, data protection, ethical & legal issue
Duration | 4 Days
- Content briefs
- Understanding a clients needs
- Budget management
- Measuring succes
- Ideation, sourcing & storage
- Audience & goals
- Different stakeholders in a project
- Channels and appropriate platforms
- AI tools in Content Marketing
- Creating powerful visual content
Duration | 4 Days
- Video Marketing
- Video codecs and formats
- AI in Video Marketing
- The AIDA model
- Shot types and camera movement
- Video equipment
- Scriptwriting and production scheduling
- Copyrighting and types of writing
- Creating a broad range of compelling content
- Storyboards and video
Duration | 4 Days
- Wireframing AdobeXD and Figma
- WordPress creation
- On-page and off-page SEO
- UI and UX
- Using GA4 and Universal to measure campaigns
- CMS platforms and hostin
- Web accessibility, W3C and WAI
Duration | 4 Days
- Exploration of content briefs
- Creating an elevator pitch
- Identifying goals and objectives
- Improving ideation & the creative process
- Planning costs & budget allocation
- Best industry practices
- Exploration of pitching ideas
- Creative content publications, awards & opportunities
- Creating proposals using BOSCAR
- Commercial drivers
Duration | 4 Days
- The creative media industry
- Commercial pressures
- Business Process
- Strategic drivers
- Branding
- Laws, Regulations, and Guidelines
- The creative workflow
- Project Management
- Content collaboration
Content Creator with Artificial Intelligence
Artificial Intelligence (AI) is an in-demand innovation that can help supercharge your Content Creation and carries out tasks better, or more quickly than humans. From a strategic viewpoint AI can make marketing strategy, project output, and social media content more efficient by targeting the right customers in the right way. In terms of content creation, AI can create written and image content that converts, with text drawn from a networked analytics web. If you’re using Influencers, AI can help you identify who might match your brand, and AI can be sued to identify customer at risk of being lost, lapsed or potential new prospects.

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Flexible, blended learning:
Employer-led and flexible, with no two apprenticeship journeys ever the same. We use a blended approach using the best live online and physical classroom teaching experiences supported with the latest self-paced e-learning. Our monthly 1:1 teaching sessions are flexible, delivered live online or in person, depending on what your organisation needs.
We include additional Social Enrichment Sessions and celebrated speakers join us monthly on NowSkills Insights. Your apprentices also have the opportunity to achieve industry-recognised certifications, beyond the scope of the apprenticeship.

More course details

Learner Journey

Technical skills, knowledge and behaviours you will gain:
- How to access data from a range of sources that are already identified.
- How to compile and format data according to industry best practices.
- Data formats and their importance for analysis.
- Practical skills in communication methods, formats, and techniques.
- How to combine a wide range of data from different sources.
- Algorithms and how they function with a step-by-step solution to a problem, or rules to follow to solve the problem, as well as the possibility of applying automation.
- How to filter details, focusing on information relevant to the data project.
- Basic statistical methods and simple data modeling to extract relevant data and normalise unstructured data to make data-driven decisions.
- Different methods of validating data and understanding the importance of taking corrective action.
- Understanding the range of common data quality issues that can arise e.g., misclassification, duplicate entries, spelling errors, and obsolete data.
- Legal and regulatory requirements and how to ethically use data.
- The role of data in the context of the digital world.
Apprentices must have:
(Entry requirements vary depending on the employer’s requirements.)
- The right to work in the UK
- Lived in the UK continuously for the past 3 years
- GCSE English and maths minimum requirement at grade 3 or above (or equivalent)
- Apprentices that don’t have GCSE English and maths at the required level undertake mandatory Functional Skills as part of the apprenticeship to achieve Level 1 prior to End Point Assessment – this is at the cost of the employer
There are no exams
There are no exams in the Level 3 Content Creator apprenticeship programme, instead, you are assessed on a portfolio of evidence that you will produce over the duration of your apprenticeship. Following the first 12 months of the apprenticeship.
Content Creator Level 3
Content Creator Level 3 (awarded by the Institute for Apprenticeships & Technical Education)
Tutor 1:1s
These take place monthly, either at the workplace or live online with the tutor.
- Teaching delivery sessions, in areas of training need to be agreed upon with the tutor
- Professional Development Reviews (PDRs), which employers must partake in
- Updating of the Professional Development Plan (PDP)
- Provision of ongoing career education, information, advice & guidance (CEIAG)
- Feedback on an apprentice’s work from a skills coach
- English, maths, and wider digital relevant skills development
- A meaningful discussion about the apprentice’s achievements
- Identifying areas for improvement, and agreeing on a consequent target plan
- Looking at progress made to date
Support in understanding and applying:
- Safeguarding; fundamental British values; health, safety, & wellbeing; and equality, diversity, and inclusion
Ongoing professional development
Apprentices will be guided by a NowSkills tutor and their workplace mentor throughout the duration of the Data Technician apprenticeship training. For a level 3 apprentice, this must be 6 hours of their working week and if they aren’t attending training in the centre, it may likely consist of:
- Mentoring sessions with the nominated suitable employer mentor
- Training in the workplace, relevant to the standard
- Producing/collating evidence for the apprentice’s summative portfolio
- Work shadowing
- Industry visits
- Attendance at competitions
- Online learning
- Studying or researching and teaching delivery
Gateway to EPA

This is the period in which the apprentice crosses the threshold phase, from the learning and formative assessment period to the end-point assessment phase. This decision will be made by the employer, training provider, and apprentice based on the apprentice’s progress. To move onto the end-point assessment phase, it is essential to have passed all the knowledge modules and/or vendor qualifications or professional qualifications and to provide a portfolio of work.